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Consulting and interim executive management in a German-Chinese cooperation
Cooperation and industrialization in China and/or in D/A/CH or EU

When planning a cooperation or industrialization in China (on your own or via a German-Chinese Joint Venture) and/or with Chinese companies in the D/A/CH region or in Europe, it is about joint projects, aiming to sufficiently represent your own interests in order to then achieve and implement a consensus that is beneficial to both sides. Here, I can advise and support you with my more than ten years of experience with and in China, including as long-standing President & CEO of a German-Chinese automotive OEM Joint Venture in Southeast China.​

Cooperation and industrialization in China

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If you are planning to enter the Chinese market, to expand or (further) to industrialize there, you need relevant industry and market as well as country-specific cultural knowledge. Above all, your willingness and readiness is required to communicate with partners who argue and negotiate based on an own agenda (that is partially not disclosed) and have their own understanding of values and business. I offer to advise and support you with this, also in order to successfully take typical hurdles in dealing with Chinese culture and working methods.

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Cooperation and industrialization in D/A/CH or EU

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Whether you are negotiating or collaborating with Chinese companies in the D/A/CH region or in the EU, or planning the entry of a Chinese investor: It is often half about opportunities, e.g. access to Chinese know-how, increasing own financial strength, securing further growth. And it is often half about risks, e.g. loss or outflow of own know-how, technologies, intellectual property rights, brand value or entrepreneurial influence. Here, it may be helpful to deal with the communication, negotiation and decision-making processes also from a Chinese perspective and use them for own benefits. For this, I develop with you goal-oriented approaches and concepts, and support you with the implementation. 

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